I'm Technology Enthusiast Annabel Wei

A certified digital marketer and passionate educator in data science, analytics, AI and marketing, brings a wealth of expertise from her Master’s in Artificial Intelligence and Bachelor’s in Business Management. I  offers impactful learning experiences tailored to the demands of today’s digital landscape.

About Me

Greetings!

I’m Annabel, a versatile educator, tech enthusiast, and marketing expert with a Master’s in Artificial Intelligence. With a proven record in education and marketing, I’ve achieved a 100% student success rate and set industry benchmarks roadmap. My AI ventures include ground-breaking projects in sentiment analysis and image recognition. I’ve also revolutionised content delivery through automated daily podcast summaries.

As an educater I boosted user engagement by 15% and spearheaded the launch of 20+ entry-level roles with Amazon UK. My innovative coaching methods led to a 50% increase in student enrollment. 

Beyond academia, I offer personalised tutoring in digital marketing, content production, and data analytics/ AI. Let’s collaborate to elevate education, tech, and innovation to new heights, leveraging my diverse expertise and track record of tangible results.

My areas of expertise include:

Data/ AI/ Machine Learning

You can explore a selection of the recent projects I’ve completed in the fields of Data, AI, and Machine Learning here.

Digital Marketing

As a certified digital marketer with Google and CIM credentials, you can explore some of my recent projects and certifications here:

AI Product Management

Here, you can browse through some of my projects in AI products that I have created. If you have any specific projects or tasks you’d like me to take on, please don’t hesitate to reach out.

Working Process

Work Experience

Educater
2021-2023

Spearheaded course development including Level 3 Digital Marketer and Content Producer, Level 4 Data Analyst achieving 90% retention, 15% increased user interaction, and accolades.

Education Product Lead/ Apprenticeship Coach
Digital Marketing Manager
2009-2015

Streamlined resource redesign and leveraged email marketing, web content, and social media, reducing launch time by 90% and boosting user interaction by 15%

Digital Marketing Specialist
End Point Assessor
2020-2021

Orchestrated end-to-end assessment planning, mapping, and tracking for Pearson, ensuring alignment with quality management standards and metrics, thereby achieving a record of 100% timely student assessment completion.

Marketing / Product Management
Trainer & Assessor
2015-2018

Conducted over 400 customer interviews and data analysis, identifying learner pain points and developing relevant solutions, leading to exceptional and positive learning experiences.

Marketing / Product Management
Learning & Development Coach
2015-2020

Mentored and trained 200+ apprentices in digital marketing, content production, and data analysis, collaborating with multiple firms such as Omnicom, StarCom, Publicis, Lloyds TSB, and Google, achieving a 100% student pass rate.

Marketing / Product Management

My Portfolio

What My Peers Says

Annabel’s proficiency in product management and AI/Data analysis significantly propelled our business growth. Her ability to navigate the dynamic world of product management and harness AI-driven insights is truly impressive. I wholeheartedly endorse Annabel for her expertise in driving business and product advancement.

Dr Iain Rice

Annabel’s knowledge in digital marketing, user experience, data analysis and much more gave great advantage to the business, allowing us to grow. It was a pleasure working with Annabel and I wholeheartedly recommend Annabel to anyone looking for an expert in driven business  and product growth.

Emma Roff

Annabel’s expertise in product management and product marketing, coupled with her coaching and teaching abilities, played a pivotal role in our business growth. Her knack for guiding and educating teams in these domains is truly exceptional. I wholeheartedly endorse Annabel for her remarkable skills in fostering business and product development.

Samuel Stevens

Get In Touch